Job Title:

Digital Marketing Specialist

Company:	Syncoria Incorporated
Location:	Toronto , ON

Role Overview:

In this role, the Digital Marketing Specialist will lead and execute digital strategies that elevate our brand presence in the Canadian market. They will have a deep understanding of Canada's unique digital landscape and market trends.

Key Responsibilities:

Marketing and Advertising

Assess product or service characteristics to determine marketing and advertising needs.
Advise clients on marketing, advertising, or sales promotion opportunities and strategies.
Develop and execute direct and digital marketing strategies, including advertising campaigns, tailored to the Canadian audience.
Conduct post-campaign analysis to measure success and refine future strategies.

Social Media and Online Presence

Develop and manage social media accounts, including responding to customer reviews and managing testimonials.
Create engaging, bilingual (if applicable) content for websites, social media, email campaigns, and advertisements.
Optimize online content for SEO and manage paid search campaigns using platforms like Google Ads.

Public Relations and Communications

Develop and implement public relations programs to inform clients, employees, and the public about initiatives and policies.
Conduct surveys to understand the opinions and concerns of key groups.
Prepare and oversee reports, briefs, speeches, presentations, press releases, and websites.
Act as an organization’s spokesperson and handle written and oral inquiries.
Arrange media events, interviews, and news conferences to amplify messaging.

Event Coordination and Special Projects

Plan and coordinate workshops, meetings, ceremonies, and other events for publicity, fundraising, and informational purposes.
Organize special publicity events and promotions for internal and external audiences.

Additional Duties

Assist in preparing brochures, newsletters, and other marketing materials.
Represent individuals with unique expertise, preparing contracts as necessary.

Qualifications and Skills:

Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 2+ years in digital marketing, advertising, or public relations, with knowledge of the
Canadian market.
Technical Skills: Proficiency in digital tools like Google Analytics, Facebook Business Manager,
and email marketing platforms.
Creativity: Ability to craft compelling content that aligns with Canadian cultural nuances.
Compliance: Knowledge of Canada’s Anti-Spam Legislation (CASL) and digital marketing
regulations.

Highlights:

Hours of work per week: 37.5
Term: Full time
Contract Duration: 3 Years
Hourly Wage: $36.06
Location: Hybrid with 2 to 3 days at the office
Office Location: 1200 Bay Street, Suite-1201, Toronto, ON, M5R2A5
Minimum Education Requirement: Bachelor's Degree
Working Schedule: Between 9 AM and 5 PM Monday to Friday
Vacation: 2 weeks of Paid Vacation plus all weekends and statutory holidays.
Benefits: Extended health, dental, vision coverage and Long Term disability insurance.