Job Title:

Company:	Cli college
Location:	Edmonton , AB

Job duties:

Coordinate and execute marketing plans for various audiences, contributing to the College’s goals and strategic priorities.
Coordinate all aspects of marketing execution workflow – gathering/writing required elements, collaborating with other teams, staying on budget and meeting deadlines.
Collate and conduct industry research, benchmarking, competitive scans for planning purposes.
Create or collaborate with other teams to produce content including copywriting, writing for the web, writing for email marketing, basic video (mobile only), etc.
Assist with website content audits, keyword research and updating web pages based on SEO recommendations in our Drupal CMS.
Communicate campaign objectives, timelines, instructions for use or promotion, and deliverables to various parties. Conduct digital campaign testing, such as A/B or multivariate testing, to maximize click-through and conversions.
Track and report key performance metrics using data analytics tools to drive traffic and optimize lead generation.
Other projects, duties and initiatives as assigned.

Terms of employment: Permanent and full-time.

The language of work: English.

Wage: $40 per hour.

Benefits package being offered: None.

Skills requirements:

Required education:

Required work experience and skills:

Hands-on experience with:
- creating integrated marketing campaigns leveraging paid and organic channels;
- conducting keyword research and audience targeting;
- updating a website using a CMS (preferably Drupal);
- email marketing and automation; and
- building campaign reports and communicating the results.
Strong interpersonal, and written and oral communication skills.
Excellent attention to detail and highly motivated to learn.
Problem solving and critical thinking skills with the ability to organize and communicate data.
Understanding of brand, tone, stakeholders, and target audiences.
Good time and project management skills in a hybrid environment.
Ability to work both independently and as part of a team.