Job Title:

Marketing Coordinator

Company:

Cli college

Location:

Edmonton , AB


Job duties:

  • Coordinate and execute marketing plans for various audiences, contributing to the College’s goals and strategic priorities.
  • Coordinate all aspects of marketing execution workflow – gathering/writing required elements, collaborating with other teams, staying on budget and meeting deadlines.
  • Collate and conduct industry research, benchmarking, competitive scans for planning purposes.
  • Create or collaborate with other teams to produce content including copywriting, writing for the web, writing for email marketing, basic video (mobile only), etc.
  • Assist with website content audits, keyword research and updating web pages based on SEO recommendations in our Drupal CMS.
  • Communicate campaign objectives, timelines, instructions for use or promotion, and deliverables to various parties. Conduct digital campaign testing, such as A/B or multivariate testing, to maximize click-through and conversions.
  • Track and report key performance metrics using data analytics tools to drive traffic and optimize lead generation.
  • Other projects, duties and initiatives as assigned.

 

Terms of employment: Permanent and full-time.

The language of work: English.

Wage: $40 per hour.

Benefits package being offered: None.

 

Skills requirements:

Required education:

  • A college diploma in business development or communications.

 

Required work experience and skills:

  • Hands-on experience with:
    • creating integrated marketing campaigns leveraging paid and organic channels;
    • conducting keyword research and audience targeting;
    • updating a website using a CMS (preferably Drupal);
    • email marketing and automation; and
    • building campaign reports and communicating the results.
  • Strong interpersonal, and written and oral communication skills.
  • Excellent attention to detail and highly motivated to learn.
  • Problem solving and critical thinking skills with the ability to organize and communicate data.
  • Understanding of brand, tone, stakeholders, and target audiences.
  • Good time and project management skills in a hybrid environment.
  • Ability to work both independently and as part of a team.

TO APPLY:

Contact information to apply for the job: jabu@clicollege.ca





Posted 2024-11-04








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