Job Title:

Sales and Marketing Lead


LutherCare Communities


Saskatoon , SK

Job Reference:


Closing Date:

January 21, 2022

The Organization:

LutherCare Communities is a leading provider of senior living communities and supportive healthcare services for over 65 years. LutherCare’s 600 employees provide caring services to more than 1,200 residents and clients in locations around Saskatchewan. Services include long-term nursing care, community day programs for adults, seniors’ housing, home support, intermediate care homes, group living homes and subsidized family housing.  These services are fully accredited showing our commitment to provide excellence in care, shelter and support.

The Position:

In support of the Vision, Mission and Values of LutherCare Communities, we are seeking a professional, organized and self-motivated individual to join our Marketing and Communications team. Reporting to the Director of Marketing and Communications, the Marketing and Sales Lead is accountable for supporting the development and delivering on LCC’s marketing and sales strategies.

As a key member of the Marketing and Communications team, the Marketing and Sales Lead will:

  • Set monthly sales goals to generate and meet sales targets to achieve growth
  • Have working knowledge of the industry's climate and competition to effectively implement the sales strategy
  • Identify and initiate contact with prospective residents
  • Conduct tours of suites for potential residents and perform follow-up calls to finalize sales lease
  • Track all sales activities in the company's database and keep current by updating account information regularily
  • Demonstrate exceptional understanding of seniors, product knowledge, report/lead based management, and current competitive intelligence
  • Have knowledge and understanding of community programs and other services available to the ageing population
  • Represent LutherCare Communities locally and abroad by attending conferences, meetings, trade shows showcasing LutherCare’s values.
  • Assist in the development and promotion of LutherCare’s digital marketing presence through LutherCare’s websites, Facebook pages and Twitter profile.
  • Build and maintain databases and archives of marketing and promotion material and handbooks.
  • Support the marketing strategies throughout LCC while maintaining the core LCC identity. 
  • Support and represent the Marketing and Communications division by assisting with the creation, promotion and participation in events.
  • Develop and maintain a mailing list including prospective residents, healthcare professionals, realtors, funeral homes, lawyers, seniors’ centres and groups, appropriate charities and social service agencies, financial planners, churches & other places of worship, local politicians, and other assorted referral groups. Input and maintain the list in the customer relationship management software.
  • Encourage residents, staff, healthcare professionals, realtors and others to refer prospective residents.
  • Review sales statistics to develop suitable sales plans and effective sales promotions.
  • Assist in the reporting and metrics of the Marketing and Communications division by collecting and interpreting reports to gauge the effectiveness of the marketing and sales strategy.


  • Diploma in business administration with a major in marketing or equivalent combination of education and experience.


  • Minimum 2 to 3 years related experience in marketing and sales
  • Experience working with seniors
  • Valid Class 5 Drivers License

We Offer: LutherCare offers a competitive compensation package, benefits include:

  • Enhanced Vacation Entitlement                           
  • Personal days off                                     
  • 3sHealth and dental benefits                                         
  • Group life and long-term disability benefits
  • Pension Plan                                 
  • Employee family assistance program

We believe in the power of diversity and we're dedicated to creating a diverse, equitable and inclusive environment at LutherCare Communities. We ensure equal opportunity for all applicants and encourage people of all visible minorities and those of any religion, sex, age, ability, sexual orientation, gender identity or expression to apply.


LutherCare Communities has implemented a corporate COVID-19 Vaccination requirement policy. Effective November 15th, 2021, all individuals entering a LutherCare Communities site will need to present proof of being fully vaccinated (both doses), or present a negative COVID-19 test result at their own cost. Applicants who are called for an in-person interview will be subject to this policy.

Please note: the information above is for information purposes and we are not asking you to disclose your vaccination status at this time.

Applicants must provide a criminal background check prior to employment.

LutherCare Communities wishes to thank all applicants for their interest in this position, only those selected for an interview will be contacted.


Applications will only be considered when submitted electronically by applying at:

A Safe and Caring Continuum of Living™ for all.

Quote Job Reference: LCC662

Posted 2022-01-10

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