Job Title:

Digital Ad Specialist


Mondetta MPG


Winnipeg , MB

Job Reference:


Closing Date:

September 15, 2021

Mondetta MPG is a rapidly growing apparel design and manufacturing company that provides our customers with leading-edge fashion design and quality at unexpected prices.  At Mondetta, we believe that our employees, as well as our customers, are our most important assets. 

The Digital Ad Specialist will develop, implement, track, report, and optimize our digital marketing campaigns for all brands across all digital channels. You will develop and implement traffic and conversion strategies to achieve Mondetta’s international sales and growth objectives. The Digital Ad Specialist is a Certified Google AdWords Specialist with a strong understanding of all social ad platforms including, but not limited to Facebook, Instagram, Pinterest, and SEO/SEM strategies and techniques. They will have a strong understanding of current and emerging marketing tools/platforms, digital strategies, and will lead integrated digital marketing campaigns from concept to execution. The Digital Ad Specialist will work with the marketing, brand, and ecommerce teams, in addition to vendors and 3rd parties to launch campaigns on time and on budget.

Core Duties

  • Plan and execute all paid digital marketing advertising including social media, search, and display for all brands
  • Plan and execute a SEO/SEM strategy for each brand
  • Measure and report the performance of all digital marketing campaigns and measure against goals (ROAS and KPIs)
  • Optimize ad campaigns to achieve identified objectives
  • Analyze data to identify trends and provide insights and actionable tasks to improve performance
  • Develop new and creative customer acquisition strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to optimize user experience
  • Evaluate and improve end-to-end customer experience across channels and customer touch points
  • Identify conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners as required
  • Evaluate emerging technologies. Provide thought, leadership, and perspective for adoption where appropriate
  • Management of affiliate and loyalty programs
  • Content creation support including copy and assets for social media, web, email, and on-garment requirements as required

Qualifications and Education

  • 3+ years of experience as a Digital Marketing Strategist, Digital Ad Specialist or similar; experience in the apparel industry would be an asset
  • Certified Google AdWords Specialist
  • Google Analytics certification
  • Experience implementing and optimizing Google Adwords campaigns
  • Demonstrable experience with SEO/SEM and CRM software
  • Experience implementing and optimizing Google, Yahoo, Facebook/Instagram, and Pinterest ads and campaigns
  • Experience dealing with international markets
  • Strong understanding of SEO tools such as keyword planner, SEMrush, MOZ, etc.
  • Hands on experience with online marketing tools and best practices
  • Thorough understanding of digital marketing and social media tools, metrics, analytics, platforms and technologies
  • Experience negotiating and working with media partners, agencies, and social networks
  • Experience conducting and/or leveraging market research to influence campaigns, expand brand reach and customer base; measurable results
  • Experience in retail and wholesale marketing would be an asset
  • Excellent creative leadership and planning skills
  • Strong understanding of multichannel marketing concepts and strategies
  • Experience in recognizing international fashion brands, trends, and the implications of how best they translate to the Mondetta/MPG customers, would be an asset
  • Familiarity with web design and HTML
  • Strong analytical and project management skills
  • Must have a true passion for fashion and apparel
  • Entrepreneurial spirit, warm personality, people oriented, and creative


If you believe you can make a strong contribution to Mondetta as a Digital Ad Specialist please submit your resume in confidence Bonnie Luby, Research Associate at quoting project #213409.

If you would like more information about Mondetta, please contact Bonnie Luby at (204) 934-8827.

Quote Job Reference: 213409

Posted 2021-08-30

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