Job Title:

Digital Marketing Specialist

Company:

The Successful Investor Inc

Location:

North York, ON


Location: North York, Toronto (Near Yonge and Sheppard)

We pride ourselves on helping investors thrive in a world of opportunities. We’re no less committed to giving our team members the training and support they need to do the same. We are located at Sheppard Avenue East and Willowdale Avenue, North York.

This is your opportunity to join our team as Digital Marketing Specialist. Our business model is one of a kind in North America - come work where digital marketing is the backbone of our communications efforts and be an integral part of helping us grow the business.

The Successful Investor Inc. publishes highly regarded investor newsletters read by thousands of people across Canada, while our affiliate company operates a wealth management firm for investors who’ve entrusted us to manage $800M.

We have been in business for over 21 years. We are growing handsomely and in need of more good people. We are looking for a top-notch digital marketer who relishes working with people providing customers and clients with more financial freedom and investment security. Together we help Canadians to do more with their money and that gets us out of bed every day. 

Do you want to help Canadians make more money?

Are you passionate about personal finance and investing?

Are you curious about testing new ideas to determine winning creative?

If you answered yes to these questions and you have the experience and skills outlined below, we would love to hear from you.

RESPONSIBILITIES:

Email Production

  • Design, build, deploy, monitor, and report all email campaigns
  • Contribute to the development of the channel strategy/annual plan
  • Analyze current email marketing campaigns and make recommendations for improvement
  • Manage automation workflows, list pulls and segmentation strategy
  • Test, test and more testing
  • Website Management
  • Contribute to the development of the channel strategy/annual plan
  • Manage the website content and its performance
  • Work with our website partner to oversee site maintenance and new development and  our SEO strategy
  • Identify opportunities to improve email capture rate, i.e. free reports, popups, sales letters landing page, etc.
  • Use Google Analytics to understand browsing behaviour and suggest ways to improve conversions

Social Media

  • Develop and implement marketing strategies for our (modest) social media presence
  • Monitor performance and making necessary changes to ensure positive ROI

QUALIFICATIONS AND EXPERIENCE:

  • Post secondary diploma or degree in marketing, digital studies, or related business discipline
  • 3+ years in progressive digital marketing roles; broad marketing channel experience with a focus on web production, web design and email campaign deployment.
  • 2+ years experience with email marketing
  • 2+ years experience using a CMS (WordPress preferred), Revive and Dreamweaver, Unbounce
  • 2+ years experience using HTML (moderate to high skill level, CSS preferred)

SKILLS, TALENTS AND OTHER REQUIRMENTS:

  • Detail oriented, thorough and organized
  • An understanding of and interest in testing
  • Project management skills (Planning, Time Management, Scheduling, Communication)
  • Strong analytical skills with the aim of uncovering actionable insights
  • Solid understanding of workflow processes and systems within a marketing/sales cycle
  • Must own decisions, tasks and responsibilities
  • Design skills is an asset
  • Interested in and passionate about personal finance/investing

NOTE:  This position may be offered as Permanent, Contract or Freelance based on company needs and candidate experience/fit.

TO APPLY:

Please submit your cover letter and resume, including your salary expectations as well as all other relevant experience/qualifications at Careers@tsinetwork.ca

We thank all candidates in advance for their interest in this position and our company, but only those selected for an interview will be contacted.

We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.





Posted 2020-10-13








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