Job Title:

Event Sales Executive


TDI Firm


Toronto, ON

Main Purpose of Job:

The Event Sales Executive (ESE) is responsible for engaging potential clients to sell print, parcel and branding packages. Additionally, the ESE will be responsible for account management and business development. Including, but not limited to, sourcing and securing new site locations.

Reports to:

Senior Manager of Operations

Duties & Responsibilities:

  • Sales Responsibilities:
    • Customer, Client and Vendor Management
    • Source and secure print, promotional, parcel, branding, projects for the Westin Habour Castle and/or Sheraton Centre Toronto Hotels
    • Initiate and build clients relationships through discovery calls and introductory emails and introduce our suit of services and products
    • Determine client needs and proactively identify additional branding opportunities to make strategic recommendations
    • Perform venue walkthroughs with potential clients and advocate for branding solutions
    • Draft, present and follow up on proposals within 72 hours
    • Draft a resume and work order for all won projects within a timely manner
    • Submit project details to operations manager for execution
    • Timely close projects and follow up to identify lessons learned
    • Utilize and manage the MIS/Reportal/CRM systems
  • Financial Growth and Reporting
    • Achieve growth by hitting, or exceeding, sales targets by successfully managing
    • the sales team and projects
    • Provide quarter, monthly and/or weekly sales pipeline updates
    • Present sales, revenue and realistic forecasts to the upper management team, as requested
    • Obtain profitability (maintain 50% margin on all sales)
  • Business Development
    • Scout new site locations for expansion
    • Partner with the executive team to secure and ‘close’ new site contracts
    • Build and sustain positive relationships with site (hotel) contacts
    • Identify emerging markets and market shifts while being fully aware of new products and competition status
    • Design and implement a strategic sales plan that expands the company’s customer base and ensures its strong presence
    • Managing recruiting, objectives setting, coaching and performance monitoring of sales representatives
  • Perform additional tasks as required


  • College Diploma or equivalent
  • 4+ years’ experience in sales
  • Event Management knowledge and/or certification
  • Strong business sense and industry expertise
  • Strong ability to create customer experiences
  • Excellent communication skills using various channels
  • Impeccable Interpersonal skills
  • Strong mentoring, coaching and people management skills
  • Knowledge of Project Management principals and workflows an asset
  • Multilingual an asset 


If you have the skills and experience required for this position, please forward your resume to:


Posted 2019-02-11

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